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Dove
Body Love, Premium Body Wash
To support the reintroduction of Dove’s premium body wash line, Unilever enlisted Droga5 to lead the launch campaign. Droga5 spearheaded an inter-agency team to refresh the creative direction for the product launch. This included developing a visual identity for eight SKUs, each targeting a unique audience, as well as designing logos, capturing product and lifestyle photography, producing social videos, and creating online banners.
Partner - Hogarth Worldwide, Feather Retouching
Client Win
- Refreshed the brand tone and feel for Dove
- Increased sales and market share for the premium body wash line
- Created a library of reusable assets for a variety of adaptations
Personal win
- Led inter-agency communications
- Created and streamlined production processes
- Produced assets at scale given budgetary constraints, a combined total of over 800+ unique and derivative assets
